Setting up a record company #2 Finding the right artists

This week we plan to tell the story of how Emile Berliner and Fred Gaisberg set up their record company in America. Seven blog entries on seven days. This is day #2.
Its 1893.Fred Gaisberg has joined Emile Berliner in his attempt to bring his new invention, the gramophone, to the market. It meant Fred leaving behind the Columbia Phonograph Company of Thomas Edison and working from Berliner’s lab at 1410 Pennsylvania Avenue in Washington.

Berliner's team at The United States Gramophone Company, front from left Berliner, Werner Suess. Back from left Gaisberg, William Sinkler Darby, Gloetzner, Joe Sanders, Zip Sanders.

This is a photograph of the early team who nurtured the gramophone project. Fred recalls the very early days when the team was just three people:

“Berliner did the recording, I scouted for artists, played the accompaniments, and washed up the acid tanks. Berliner’s nephew, Joe Sanders, made the matrices and pressed the samples.”

His artist’s were very varied and were selected to show off the potential of the new recording system. The first five were:
1) Billy Golden, who had introduced Gaisberg to Berliner. He sang “Turkey in de Straw”, a famous “negro” song.

2) O’Farrell an Irish comedian who recorded “Down Went Mcginty to the Bottom of the Sea.”
3) George W Graham who was a member of Indian Medicine Troupe who sold quack medicines at street corners and entertained the crowds accompanied by John O’Terrell on banjo. George recorded “his famous talk on ‘Liver Cure’”
4) Donovan, a train announcer, who recodrded nursery rhymes
5) Emile Berliner singing “Twinkle Twinkle Little Star” and reciting the Lord’s Prayer.

No classical artists at this point, but from this initial selection of five recordings sprang the great recording catalogues of today.

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