Setting up a record company #2 Finding the right artists

This week we plan to tell the story of how Emile Berliner and Fred Gaisberg set up their record company in America. Seven blog entries on seven days. This is day #2.
Its 1893.Fred Gaisberg has joined Emile Berliner in his attempt to bring his new invention, the gramophone, to the market. It meant Fred leaving behind the Columbia Phonograph Company of Thomas Edison and working from Berliner’s lab at 1410 Pennsylvania Avenue in Washington.

Berliner's team at The United States Gramophone Company, front from left Berliner, Werner Suess. Back from left Gaisberg, William Sinkler Darby, Gloetzner, Joe Sanders, Zip Sanders.

This is a photograph of the early team who nurtured the gramophone project. Fred recalls the very early days when the team was just three people:

“Berliner did the recording, I scouted for artists, played the accompaniments, and washed up the acid tanks. Berliner’s nephew, Joe Sanders, made the matrices and pressed the samples.”

His artist’s were very varied and were selected to show off the potential of the new recording system. The first five were:
1) Billy Golden, who had introduced Gaisberg to Berliner. He sang “Turkey in de Straw”, a famous “negro” song.

2) O’Farrell an Irish comedian who recorded “Down Went Mcginty to the Bottom of the Sea.”
3) George W Graham who was a member of Indian Medicine Troupe who sold quack medicines at street corners and entertained the crowds accompanied by John O’Terrell on banjo. George recorded “his famous talk on ‘Liver Cure'”
4) Donovan, a train announcer, who recodrded nursery rhymes
5) Emile Berliner singing “Twinkle Twinkle Little Star” and reciting the Lord’s Prayer.

No classical artists at this point, but from this initial selection of five recordings sprang the great recording catalogues of today.

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Setting up a record company: #1 Get the technology right

When William Barry Owen and Trevor Williams shook hands to establish the UK’s first record company, The Gramophone Company, in 1897 they sent for Fred Gaisberg, an American “recording expert” to come over to England to help them by setting up the recording department and the UK’s first recording studios in Maiden Lane.

Fred’s involvement in the American parent company, The United States Gramophone Company, went back much longer – to its very inception. We plan to tell the story of how that record company came into being in seven blog entries over the next seven days….

You might remember from an earlier blog entry that Fred had been working for Thomas Edison’s Columbia Phonograph Company before meeting the eccentric inventor, Emile Berliner. Berliner had worked out how to record on flat discs that were a marked improvement on the cylinders being used by Edison. He called his playback device the gramophone. Fred asked Berliner for a job when he felt he was was ready to take the new invention to market.

Later in 1893 Fred recalls that he “received a postcard asking me to come and see him [Berliner]. In great anticipation I called at his house. he informed me that in recent months his laboratory experiments had culminated in the production of a recording and reproducing process sufficiently advanced to place on the market. He also confided to me that three of his relatives and friends had formed a small syndicate to exploit his gramophone. With the limited funds he wanted to make a small programme of songs and music for demonstration purposes in order to raise capital for promoting a company. He told me I was just the person he was looking for….My value to Berliner rested in the fact that I could collect quickly a variety of effective talent to make these demonstration records.”

Fred of course said yes to Berliner’s offer and they switched into business start up mode. Over the next six days we plan to highlight some of the key moments in the setting up of what would become the record business. All the great recordings from Sinatra to The Beatles to Lady Gaga can be traced back to the events of the next few years. 1893 to 1897 saw the invention of recording sound become a business.