Setting up a record company #4: Making better records

This week we plan to tell the story of how Emile Berliner and Fred Gaisberg set up their record company in America. Seven blog entries on seven days. This is day #4. We’ve reached 1895 and whilst Gaisberg and Karns are on the road trying to find investors for the new gramophone business, Emile Berliner is busy improving the quality of the new-fangled recording discs.

The great inventor Emile Berliner gazing into the distance. Thinking of discs.

Gaisberg later recalled how Berliner worked on the discs. “Berliner had been using “ebonite” or vulcanised rubber for pressing records. Ebonite required a great deal of pressure and would not retain the impression permanently. Pondering over this, he remembered that the Bell Telephone Company had abandoned vulcanised rubber and adopted a plastic for their telephone receivers.

The Durinoid Company of Newark NJ were button manufacturers who undertook to furnish pressings of a similar substance from the matrices supplied by Berliner. The new substance was a mixture of powdered shellac and byritis, bound with cotton flock and coloured with lamp black. It was rolled under hot calenders into “biscuits”. when heated these “biscuits” were easily moulded under pressure and when cooled they retained the impression.

I was present when Berliner received the first package of gramophone records from the Durinoid company. With trembling hands he placed the new disc on the reproducer, and sounds of undreamed quality issues from the record. It was evident that the new plastic material …had under pressure poured into every crevice of the sound track bringing out tones hitherto mute to us. Berliner shouted with excitement, and all of us including the venerable Werner Suess, our seventy eight year old mechanical genius…danced with joy around the machine.”

Berliner's team. A strange looking crew, particularly Gaisberg standing on the left, Berliner front left and Werner Suess front right, eighty-five years old and keen on dancing.


According to Gramophone Magazine “Shellac continued to be the basis of all gramophone records for nearly 50 years (until vinyl records appeared during the 1939-45 war) except for such odd novelties as edible ‘chocolate’, and celluloid faced postcards. Record diameters increased from a tiny 125mm (5 inches) through 175mm (7 inches) to the eventual 250 and 300mm (10- and 12-inch) standards, giving playing times of 1, 2, 3 and 4-1 minutes respectively. Double-sided records came in at the turn of the century.”

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3 thoughts on “Setting up a record company #4: Making better records

  1. The EMI Group Archives have some examples of the packaging and gramophones made to play chocolate records! These were manufactured by Stollwerck, a German confectionary firm, which produced small disc machines from 1902. These were simple machines, derived from the American toy Graphophone. The records themselves were vertically cut, and some were made of chocolate with a tin-foil covering. Two models of machines were made; one tin-plate circular affair finished in green and gold, and one rectangular wooden one.

  2. What do they taste like, Jackie? Nice dunked in a cup of coffee?
    Seriously – if you have pictures of the chocolate records and the player, we could post them on the blog. What do you think?

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