Recorded music sales are growing exponentially. Supply can’t keep up with demand….

….in 1898!

We followed how the Gramophone Company and its German sister company had some significant teething problems with the production of discs during the first year of business in 1898.

Whilst the English company was dependent upon its discs coming from Germany it had also agreed to source its gramophones from the American manufacturing plant run by Eldridge Johnson. The American company would send over gramophone parts and the UK company would assemble the gramophones in the Maiden Lane offices before despatching to their 600 retailers.

The huge demand for gramophones stretched this supply chain to the limit during the first year of trading in 1898 particularly as the busy Christmas season approached.

Fred Gaisberg recalled: “We looked upon that first Christmas as our last opportunity to turn a debit balance into credit but our stock of machines was cleared out early in December. Shipments of parts from America were held up, and the dealers were “sitting on our doorsteps” demanding goods. When eventually the cases did arrive, a few days before Christmas, everybody from the manager down to the office boy worked into the early hours assembling the parts. With faces and hands smeared with black lead from the spring-cages, we must have been a comical sight.

Nevertheless, early on Christmas Eve our stock rooms in Maiden Lane were cleared of machines and records, so we “trooped” into Rule’s to celebrate our achievement with drinks all round.”

You can almost hear the excitement of working in a start up business…Fabulous stuff.

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